Ben Jinkins
Creative Director
Content Strategist
Content Marketer
What I do
I’m a Creative Activator with over a decade of experience building and executing campaigns for brands, agencies and high-grown startups.
My Superpower
Seeing the entire business objective and leading the execution on all fronts.
How I do it
I manage the end-to-end creative workflow from key messaging and copywriting to design and all levels of photography and video production to deliver high-performing, impactful story telling that leads to conversions.
Clarity That Converts
What it is
I turn complex brands, products, and ideas into clear, compelling stories people immediately understand.
What that looks like in practice
Product photos that explain value at a glance
Videos that answer “Why should I care?” in the first 3 seconds
Messaging that removes friction from buying decisions
The outcome
Visitors don’t feel confused, skeptical, or overwhelmed.
They get it. And when people get it, they convert.
Content Built to Perform
What it is
I create content designed to work inside real platforms—ads, listings, social feeds, websites—not just look good in a vacuum.
What that looks like in practice
Ad creative built for stopping thumbs, not winning design awards
Ecommerce assets optimized for Amazon, Shopify, and paid traffic
Short-form video that’s strategic, not random
The outcome
Your content earns its keep.
It drives clicks, sales, and momentum instead of becoming expensive noise.
Case Studies
Real-world results from creative work built to perform, scale, and convert.
VNSH
Performance-Driven Paid Media
What I did
Ongoing creation of video and static ad creative designed specifically for paid social performance.
Results
2.5×–5× Return on Ad Spend (ROAS) on a consistent basis
Creative optimized for rapid testing, iteration, and scale
Ads built to convert—not just look good in a feed
Why it worked
Every asset was created with a clear job: stop the scroll, communicate value fast, and drive profitable action.
VNSH Holsters
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Ancira Salsa
Go-To-Market Creative & Brand Growth
What I did
Led all go-to-market photography and video content, including brand visuals and social-first storytelling.
Results
1.4+ million organic views from viral video content
Established a cohesive, recognizable visual brand
Accepted into 147 H-E-B stores across Texas
Why it worked
The content didn’t chase trends. It centered authenticity, personality, and product appeal—while actively involving the brand’s followers and friends in the videos. By making people feel like part of the story, the content built real community, increased sharing, and amplified reach organically.
Ancira Salsa
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A Creative Partner.
Not a Vendor.
What it is
I don’t just deliver files. I think alongside you—about goals, constraints, timelines, and ROI.
What that looks like in practice
Custom scopes based on what you actually need
Strategic guidance before, during, and after production
Creative decisions tied to business outcomes
The outcome
You feel supported, not sold to.
You gain a creative ally who’s invested in making the work work.
